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Everything You Need To Know About Starting a CBD Brand

The health and wellness sector is constantly evolving, and recently, one substance, in particular, has been causing quite a stir: CBD. CBD, is the term on the lips of health enthusiasts everywhere, and it’s not merely a passing craze. With its convergence in health, wellbeing, sport and natural remedies, the CBD industry is a hot spot for entrepreneurs aiming to dive into a market brimming with potential. In this comprehensive guide, we’ll explore the essentials of CBD, industry statistics in the UK, legal frameworks to consider, and a strategic roadmap for launching a successful CBD brand.

What is CBD?

CBD is a non-intoxicating compound found in the cannabis plant, celebrated for its potential therapeutic properties. Unlike THC, CBD does not induce a high, rendering it an appealing option for individuals seeking the purported advantages of cannabis without the psychoactive effects. From alleviating chronic pain, anxiety, and stress to promising research into epilepsy treatment, CBD’s potential is significant, though research is ongoing to fully understand its efficacy and safety.

CBD UK Industry Statistics

In the UK, the CBD industry is flourishing. The UK CBD market was valued at an estimated £690 million in 2021, up from £314 million in 2019 and is on a projected path to reach nearly £1 billion by 2025, as per the Cannabis Trades Association UK. As a result, the UK is the second largest consumer in the CBD market across the globe, behind only the US. This remarkable growth reflects a soaring consumer interest. With the industry’s expansion into beauty products, food, and even pet care, it’s evident that CBD’s versatility is extensive.

CBD Laws in the UK

Understanding the legal landscape is crucial for any CBD entrepreneur in the UK. Products containing CBD are lawful as long as they contain less than 0.2% THC and are derived from an EU-approved industrial hemp strain. As of 2020, it is mandatory to secure a novel food authorisation from the Food Standards Agency (FSA) for consumable goods. This ensures that the CBD being consumed meets stringent safety standards. 

From a consumer perspective, the FSA advised in October 2023 that users should limit consumption of CBD to 10mg a day. As such, CBD products must be accurately labelled, not making any unauthorised health claims, and manufacturers must also comply with the General Product Safety Regulations 2005. It’s also important to note that the laws surrounding CBD production are likely to change in the coming years, as such it will be crucial to monitor the rules and regulations. 

Steps to Build a CBD Brand


Identifying Your Niche

Specialisation can be the key to success in the competitive CBD market. You may opt to specialise in a niche such as organic CBD, CBD for sports enthusiasts, or for health and wellbeing. This specificity allows you to tailor your product line to your target audience, ensuring you fulfil a specific consumer demand and stand out from generalist competitors. 

Create a Business Plan

A business plan acts as your blueprint and should encompass all aspects of your venture: from comprehensive market analysis to strategic marketing. In a market forecasted to grow substantially, your business plan should also address scalability and adaptability. Consider aspects such as funding, pricing strategies, operational logistics, and a comprehensive risk assessment—especially important in a market subject to changing regulations.

Find Your CBD Supplier

The quality of your product is directly tied to your supplier, making due diligence essential. Look for certifications such as Good Manufacturing Practices (GMP) or International Organization for Standardization (ISO) to ensure your supplier meets international standards. Your supplier should not only demonstrate third-party testing for their products but also align with your brand values—whether that’s sustainability, transparency, or social responsibility. It’s also equally as important to ensure that your supplier is reliable, able to meet demand and engage in two-way communication. At WeBottle, we provide a quality product and service to you and your customer base. 

Brand Your Product

Your brand identity should encapsulate your unique selling points and ethos. It’s more than aesthetics; it’s about forging an emotional connection with your audience. This extends to every interaction with customers, from innovative product design and packaging to the communication tone. Building a brand is crafting a story—one that resonates with your audience and gives your product a life beyond its physical attributes. We can help you to craft this story and build a CBD brand that resonates and captures with your target audience. 

Set-Up Your Sales Platform

Your sales platform should be robust, scalable, and in line with UK e-commerce regulations. Whether you’re establishing an online store or utilising established marketplaces, ensure that the customer experience is seamless. Key e-commerce principles include intuitive design, high-performance hosting, reliable customer service, and adherence to data protection and payment processing regulations.

Market Your Product

Marketing is the conduit that introduces your brand to the world. A multifaceted approach is most effective—employing SEO, content marketing, and social media to establish an online presence, whilst also considering offline channels for a comprehensive strategy. Be mindful of the Advertising Standards Authority (ASA) guidelines for marketing CBD products in the UK, which mandate that you do not make medical claims about your products.
When executed correctly, a CBD brand can be not only financially rewarding but also contribute positively to consumer wellness. With a focus on quality, compliance, and a strong brand identity, entrepreneurs can capitalise on the potential of the CBD market. Stay informed, innovate responsibly, and place customer experience at the forefront of your strategy to become a trusted name in the growing world of CBD. Contact WeBottle today to build your CBD brand. Become a recognisable brand in an ever-growing market.